Posted Sep. 10, 2018

The Noble Research Institute’s Ecosystem Service Market (ESM) Program is pleased to announce that it has awarded the contract to develop an economic assessment to Informa’s Agribusiness Consulting.

Agribusiness Consulting is part of Agribusiness Intelligence, the leading providers of global information across the value chain, specializing in agri commodities, food production, seed and crop protection, fertilizers, animal health and policy and regulation.

The Noble’s ESM effort aims to advance ecosystem service markets to incentivize farmers and ranchers to improve soil health systems benefiting society. The new program is designed to be farmer- and rancher-oriented, focusing on maximizing sustainable agricultural production systems and creating sound social, economic and environmental outcomes that benefit farmers and ranchers and their families and communities.

Informa’s Agribusiness Consulting team will engage with the ESM Steering Committee comprised of multiple leads for the Noble Research Institute, nationally recognized agricultural producers, the head of a soil science research center, the sustainability head for a global consumer foods company, the leadership of the National Association of Conservation Districts, the head of a dairy industry firm, and subject matter experts in policy, protocol development, environmental markets, and business development. Informa will also work closely with Kieser & Associates, LLC (K&A), who have been awarded the contract for protocol development for ecosystem service market credits, to create economic assessments that will inform the protocol development process.

The combined expertise of the ESM Steering committee and the Informa team will guarantee a national economic assessment that will provide a solid foundation to creating an ambitious new program focused on improving our nation’s soil health.

Noble Research Institute, LLC ( is an independent nonprofit agricultural research organization dedicated to delivering solutions to great agricultural challenges. Headquartered in Ardmore, Oklahoma, the Noble Research Institute conducts fundamental, translational and applied research; offers no-cost consultation and education to farmers, ranchers and land managers; operates seven research and demonstration farms; and educates students of all ages about science and agriculture. The Noble Research Institute was founded by Lloyd Noble, an Oklahoma oilman and philanthropist, in 1945 as The Samuel Roberts Noble Foundation to advance agriculture and land stewardship.

For media inquiries concerning the Noble Research Institute, please contact:
J. Adam Calaway, Director of Communications and Public Relations
580-224-6209 | 580-224-6208 fax

Robyn Peterson, Public Relations Coordinator

© 2023 Ecosystem Services Market Consortium

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