General Mills, Kansas Department of Health and Environment and Ecosystem Services Market Consortium Launch Farm-Based Ecosystem Services Pilot

General Mills, Kansas Department of Health and Environment (KDHE) and the Ecosystem Services Market Consortium (ESMC) today signed a Memorandum of Understanding to pilot test ESMC’s program that rewards farmers for generating environmental assets by improving soil health on their land. This pilot project will test ESMCs protocols and processes to measure and reward the impacts of beneficial agricultural management in an ecosystem services market for agriculture. ESMC’s impact-based program will in turn pay farmers for increased soil carbon, reduced greenhouse gases (GHG), and improved water quantity and water use efficiency.

General Mills, KDHE and ESMC will work with farmers growing row crops in Kansas to improve sustainable agriculture outcomes. The pilot opportunity is being made available to producers participating in General Mill’s regenerative agriculture program.

“This unprecedented pilot is a leading example of public and private sectors coming together to quantify environmental improvements and compensate farmers for implementing soil health and regenerative practices on their operations,” said Mary Jane Melendez, Chief Sustainability and Social Impact Officer at General Mills. “We must demonstrate not only meaningful and measurable environmental benefits to communities at large, but economic benefit to farmers as well.” Read the full press release here.